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It’s not without its flaws, but overall Wix is a well-featured product that allows a small business on a low budget to create a website with a lot of functionality. For a relatively small fee, you can build a site that features an online store, with descent speed, a blog, email marketing, galleries, appointment booking and much else besides.
The platform is reasonably easy to use — there are lots of well-designed wizards, support tools, training videos, and help files that provide very effective hand-holding for even the most nervous of users.
In terms of the drawbacks, SEO is probably my biggest concern. Sites created with Wix are not yet truly responsive — and Google prefers responsive sites. And on top of that, Wix sites don’t yet meet Google’s new Core Web Vitals targets.
Another negative aspect of Wix is that it makes it difficult to change your mind — you will have to stick with the template you picked when you first built your website, or rebuild it completely.
And, although Wix offers you a way to create a decent online store easily, you can only sell your products in one currency.
TS
Matthias Scharwies